How does your brand score
with AI systems?
The AI Preference Score measures whether AI systems can find, understand, trust, and recommend your brand — and whether your organisation is ready for an AI-mediated economy.
Takes 4 minutes · No credit card · Immediate results
The AI Preference Score
A scored assessment of your brand across four dimensions that determine AI-mediated commercial outcomes
Every brand has a score. Most don't know theirs.
Drag to explore the six bands — then take the free assessment to find yours.
How it works
Take the free assessment
20 questions. 4 minutes. Covers how AI systems find, understand, trust, and transact with your brand.
Receive your APS
Your AI Preference Score — 0 to 100 — with a breakdown across four dimensions and comparison against your industry benchmark.
Act on the findings
Prioritised recommendations your team can implement, or a full AI Discovery Audit delivered in 5 working days for £2,500.
Who this is for
CMOs and marketing directors who suspect AI systems are underrepresenting their brand
Growth leaders whose pipeline quality is declining without a clear cause
B2B SaaS companies preparing for AI-mediated buying decisions
Businesses that have invested in SEO but not AI commerce readiness
I built Merit Score because I watched good brands become invisible to AI systems while their competitors got recommended instead. The assessment takes 4 minutes. The findings will stay with you.
No agency. No team. Direct access to the person who built this.
Frequently asked questions
Is this the same as an SEO audit?
No. SEO measures what Google's algorithm ranks. The APS measures what AI systems recommend when someone asks them a commercial question. The systems are different, the mechanism is different, and the implications are different.
How long does the free assessment take?
Four minutes. Twenty questions across four dimensions. Your score is calculated immediately.
What is included in the £2,500 audit?
40 live AI queries run across ChatGPT, Gemini, Claude, Perplexity, Bing Copilot, and Google AI Mode. Full report with verbatim AI outputs, competitive benchmarking against three named competitors, 10 prioritised recommendations, and a 90-minute readout session. Delivered within five working days.
Do I need technical knowledge to complete the assessment?
No. Most questions are designed for founders, CMOs, and marketing leaders. Where technical questions appear, we auto-detect the answer from your website, or offer an I don't know option that scores conservatively.
What happens after the audit?
You receive a board-ready report and a 90-minute readout session. For clients who want to act on the findings, we offer a 90-day transformation programme starting from £15,000.
The AI era is not coming. It is here.
Most organisations do not know how AI systems see their brand. The free assessment takes four minutes and tells you exactly where you stand.
Take the assessment free →